Month: June 2020

Fashion Influencers Are Driving an Interiors Boom. How Are Home Brands Responding?

“A lot of people in fashion don’t understand that you can’t easily gift a rug or table. It doesn’t work the same as it does for a dress or a pair of shoes.”

Home is where the #content is — or so wrote Hilary George-Parkin in a 2017 Fashionista story titled, “Why Fashion Bloggers Are Evolving Into Home Decor Influencers.”

Three years later, may I ask: Why were once-strictly-fashion-adjacent influencers venturing into more home-furnished pastures? 

George-Parkin’s reporting is certainly worth revisiting in its own right, but for the interest of this piece, I’ll say the gist was this: With the influencer class having, well, influenced our clothing and accessories to a certain degree of satisfaction, our homes became their next logical frontier with which to express their particular stamps of style.

With the help of an affiliate link or 15, these professional tastemakers have come to establish themselves as bona

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Chip and Joanna Gaines share lessons that can fix up your finances

If you’ve ever had the urge to start flipping real estate, there’s a good chance the inspiration came from Chip and Joanna Gaines.

The veteran hosts behind HGTV’s Fixer Upper spent five seasons turning derelict spaces into dream homes. Now, their renovation empire has expanded to include a magazine, furniture line, paint collection and even cookies.

But the couple’s road to financial success wasn’t a smooth one. In the past they’ve been thousands of dollars in debt, and one of them even ended up in jail.

Click to see some hard-earned lessons from the designer duo.

To cut costs in her home reno projects, Joanna Gaines uses what she’s got on hand.

Take cabinets, for example. “Instead of getting a whole new cabinet package, find ways to rework it, whether it be re-staining them or painting them,” the designer tells Insider.

“Use the stuff you already have and get … Read More

Katy Perry ‘Is Still Decorating the Nursery’ as She and Orlando Bloom Count Down to Baby

Katy Perry and fiancé Orlando Bloom are in full-on nesting mode as the arrival of their baby girl draws near.

At their home in Los Angeles, the “Daisies” singer, 35, “is still decorating the nursery and having fun with it,” a source close to the actor, 43, tells PEOPLE in this week’s issue, on newsstands Friday.

During a May appearance on The Graham Norton Show, Perry said she was “learning to be a mom fast” while social distancing at home amid the coronavirus pandemic thanks to the family members staying with her, including her 9-month-old nephew, 3- and 6-year-old nieces and sometimes Bloom’s 9-year-old son, Flynn, whom he shares with ex-wife Miranda Kerr.

“Kids gravitate towards me through my music, so I am used to them,” she said. “But I am not used to being woken up really early in the morning by them staring at me from

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Coronavirus-Led Stay-at-Home Aids DIY & Home Furnishing: 5 Picks

The coronavirus pandemic has changed the way we live and work. Though it has dampened businesses across the globe, it has also given rise to new trends.

Data provider S3 Partners had anticipated a decline in spending on furniture and home improvement with household finances being hit hard by economic challenges posed by the pandemic. However, things have panned out in a different way. A huge number of Americans in lockdown have been spending lavishly on upgrading their living spaces, which has helped Do-It-Yourself (DIY) and homeware or home furnishing companies to flourish.

Living Space Upgrades Push Home Furnishing Stocks Higher

With lockdowns in place, people are spending more time at home. The work and study from home trend has increased demand for furniture. In fact, due to globalization, new designs and a variety of items are now available online. This has boosted growth of the home decor market further.

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